How To Do Niche Research

If your goal is for your website to rank well in Google, there are a few things that you need to understand.

Target Low Competition Keywords

There are some really good buying keywords out there, that have low competition. We let you know through our top rated Keyword Competitiveness (KC) score which ones are worth your time to pursue.

The lower the KC, the better the keyword. Long Tail Pro even analyzes your website to give you a KC range, so you know which keywords your site has the best chance of ranking for.

Understand Your Competition

If you don’t know the strength of your competitors websites, then it’s impossible to know whether it’s worth your time to try to beat them.

Our KC (keyword competitiveness) score lets you know which keywords are easiest to rank for. You can add content using these keywords first to get a few of your website pages to the top of search engines.

In addition, you can use our competitor keyword suggestions to get keyword ideas from your direct competitors. See where they are spending most of their efforts.

Understand Your Audience

What good is a low competition keyword if no one is interested eventually buying your product or service.

That’s why the suggested bid and monthly search volume is so important to know.

With Google Keyword Planner offering less and less of these metrics, it’s important to have a trusted source to get the information you need.

You need to know the right keywords to target that will meet your monetary and search volume goals.

Predicting How Things Will Rank

Ideally, we’d all like to have a score that perfectly predicts Google’s behavior and will tell you whether any given keyword is easy or difficult to rank for. Unfortunately, we all know Google doesn’t work like that.

But being able to ‘predict’ how Google decides to rank things is still useful- if you know how Google is going to rank things, you can predict which keywords might be easier or more difficult to target.

What Keyword Tools Can Do

Long Tail Pro is said to be in the very highest tier of Keyword Tools when it comes to predicting how things will rank based on our Keyword Competitiveness (KC) score.

If we can approximate what will or won’t rank in Google, we can also let you know which keywords have relatively weaker sites ranking – which in turn helps you find great keywords to rank for.

Knowing which keywords you can knock out the ballpark is extremely useful in a highly competitive environment.

Here’s a highly recommended niche research tool